CHOOSE YOUR MOOD

WHERE YOUR MOOD BECOMES A DESTINATION

HOTEL BY NOW

TRAVEL DOESN’T BEGIN WITH A DESTINATION

IT BEGINS WITH A FEELING

Dance

Explore

Shop

Relax

Discover

Elevate

SMART ACCESS

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Plan with more flexibility, move faster, and get access to advantages for your next Stay.

Hotel By Now

Designed for Every Journey

Smart travel styles for different moods, moments and ways to escape — from quick city stays to elevated experiences.

City Hotels Selection

A curated collection of handpicked hotels in Europe's most dynamic cities, combining strong locations, trusted quality, and highly competitive rates. Stay where the city truly lives — with smart hotel options designed for travelers who compare, choose carefully, and want the best value before they book.

GLOBAL. HISTORIC. POWERFUL.

London

Royal heritage, financial capital energy, world-class museums, theatre in the West End and unmatched multicultural gastronomy. A city that never slows down

TIMELESS. MONUMENTAL

Rome

Ancient empire legacy, open-air museums, Vatican masterpieces and unforgettable Italian cuisine. Every street tells a story.

ELEGANT. ROMANTIC. ICONIC.

Paris

Haute cuisine, fashion capital prestige, artistic heritage and timeless boulevards. A city defined by style and sophistication.

CREATIVE. COASTAL. VIBRANT.

Barcelona

Gaudí architecture, Mediterranean beaches, dynamic nightlife and bold Catalan culture. Urban energy with seaside freedom.

EDGY. CULTURAL.

Berlim

History that shaped Europe, underground art scenes, techno capital status and powerful creative freedom. Raw and unforgettable.

AUTHENTIC. SUNLIT. SOULFUL.

Lisbon

Atlantic views, pastel streets, historic tramways, fresh seafood and relaxed southern European charm. Tradition meets modern lifestyle.

"By Now" Philosophy

Travel doesn’t begin with a destination.

It begins with how you want to feel.

Hotel By Now is built around emotion. On instinct. On choosing a mood — and turning it into a place.

We don’t ask where you want to go. We ask what moves you.

Whether you want to dance, relax, explore, discover, shop, or elevate — every stay is selected to match that feeling.

No endless searching. No noise. Just the right experience, at the right moment.

This is a different way to travel.

Driven by emotion. Refined by selection.

Choose your mood.

We take you there.

Traveler Voices

Stories from our global community of discerning travelers.

“The curation is simply impeccable. We found a boutique gem in Kyoto that wasn't listed anywhere else. It felt like a secret discovery.”

Elena RossiRome, Italy

“Seamless booking and truly premium support. The concierge arranged our entire itinerary, making our Maldives trip absolutely effortless.”

Jonathan SterlingLondon, UK

“I love the clean aesthetic and the honest reviews. Hotel by Now has become my go-to for finding luxury escapes that actually deliver.”

Sarah JenkinsNew York, USA

“Finally, a platform that understands modern luxury. No clutter, just exceptional properties and a booking experience that feels personal.”

Akira TanakaTokyo, Japan

Ready for your next Chapter?

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Hotel by Now is a global touristic brand powered by Snow Evolution SLU and Holidays Andorra SL, fully licensed tour operators based in Pas de la Casa, Andorra. The booking platform is technologically powered by Travel & Night SL.

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